Even with the advent and growth of electronic data communications and on line shopping, many organisations use the regular postal service, or snail mail, as a method of keeping in touch with their clients, and updating them on products and services available. There is, then, still a requirement for a postal system and letter boxes. Some firms cut their direct mailing budget, but research has found that some people still prefer the traditional method of communicating by post and to receive reminders about some products through their letter box. Despite the wide usage of e-cards which can be sent at birthdays and Christmas, people still prefer to receive a traditional card. At Christmas millions of cards and parcels are sent, and a letter box is required for receiving them. Goods ordered on line has also meant that many more parcels pass through the postal system and letter boxes are still required to deliver notifications if no one is at home.
Direct mail was traditionally used to keep in direct contact with customers who were interested in the company’s products, reducing advertising costs. Catalogues and fliers were sent to the known customers and delivered directly to their door through the letter box. Nowadays, products are often listed on a web site and can be ordered on line, but there is still the need for a letter box in the event of no one being in to receive the parcels so that the postman can leave a note. Some people still prefer to receive a hard copy of a catalogue or brochure through the post box along with the price list.
Traditional greetings cards are habitually sent, regardless of the electronic versions available on the internet. It seems more personal somehow. Technophobes still prefer to receive communications via snail mail. For the elderly, receiving a card through the letter box which they can hold and read is often far preferable to receiving an email or e-card.
Another reason for receiving mail through traditional sources through the letter box is that there is so much spam and junk emails sent, that many people tend to ignore emails which are sent from unknown sources. The sender may be missing the opportunity of making a sale if the customer deletes the email without reading it. It may be company policy therefore to have a mixture of methods of communicating with clients, some through the postal system and others by email. Some clients may prefer to receive mail by traditional methods.
Important documents which must be in hard copy, such as legal documents and bank correspondence, are still sent by traditional methods through the postal system. Security of your letter box is therefore very important and you should ensure that unauthorised persons are not able to access your mail.
Checking the letter box for incoming mail is part of the daily routine, both at home and at the office. Letter boxes are just an important part of life as they were before the technological revolution. Regardless of the growth of electronic methods of communication, the letter box is here to stay for the foreseeable future.