The Post Box

Even with the phenomenal growth of e-mail as a communication tool, millions of letters are sent every day.  Marketing managers use internet marketing tools for promoting their products, but direct mail to send out information about products is often still used.  Letter boxes are not yet completely out of vogue and snail mail is still used in many situations for sending fliers and magazines.   There will always be a demand for letter boxes while snail mail is used.  Financial service companies such as banks also use snail mail to send confidential documents and new credit and debit cards and a letter box is needed to receive the letters and packages.  Research has shown that consumers often prefer to receive correspondence by snail mail and that many people ignore unsolicited emails and consider it as spam.

If you work from home, you may find a letter box useful so that you can receive mail when you are not in the house.   People who are out at work during the day need a letter box for receiving mail when the postman makes his delivery.  He needs to be sure that you receive your mail safely so it is your responsibility to provide a suitable letter box.

People are shopping on line more often these days, and even if you are not at home to receive parcels which will not fit in the letter box the postman will need a place to leave a card to let you know that he tried to deliver.

Apartment and office blocks often have a multi occupancy letter box in the lobby so that the postman does not have to deliver to every individual property.   This is vey convenient for the postman and for the occupants as they do not have to have a letter box in the door, which could cause problems in some high crime areas.  Each resident has a key to a letter box which is labelled with their name so that they can collect the mail from the box at a time which is convenient to them.

The original reason why letter boxes were introduced was that they reduced the workload for the postman.  As the Royal Mail developed, it was thought that letter boxes would reduce the postman’s time in finding the householder at home to receive their mail.  Instead of handing the mail to the recipient, he could just drop the mail through the letter box. The introduction of the letter box was effectively a cost cutting and productivity exercise.

Letter boxes were introduced in the UK in 1849 and there is still a place for them in the modern world. Even if you do most of your communication through electronic means, you will still need a letter box to be able to receive letters and cards.  The style of letter box you use is a personal preference, but it must be convenient and accessible for the postman. Letter boxes are convenient and save time and money.

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